LEVERAGING INDIA'S AGRICULTURAL STRENGTHS FOR GLOBAL EXPORT: OPPORTUNITIES IN THE CHINESE MARKET.

India, known as the land of agriculture, boasts a rich diversity of agro-climatic zones, making it one of the top producers of fruits, vegetables, grains, and spices in the world. With rising global demand for high-quality, organic, and sustainably sourced agricultural products, India is well-positioned to become a global export leader. One of the

India’s export ecosystem has witnessed rapid transformation over the past decade, with increased government support, digital initiatives, and enhanced trade infrastructure. However, one of the most significant yet often underemphasized contributors to export growth is the role played by industry associations. These associations act as vital bridg